itwr - Interiors Insight Blog — In The White Room

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Organic social… is it worth the effort? 🤔

The answer is a resounding yes! 🚀 Your customers are actively engaging on social media, so how can you stand out and capture their attention? Organic social is more than just posting…

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EGC: Your Brand’s Secret Weapon!

Employee Generated Content (EGC) has become more prevalent on social media and other forms of marketing. It’s a great way to showcase what a brand offers and give a sneak peek behind the scenes.

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How to reach the right audience on social

Targeting the right audience on social media is one of the most critical elements of a successful marketing campaign. With so many tools at our disposal, it can be tempting to let Meta’s algorithms do the work for you.

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The power of Pinterest

If you’re an interiors business and you’re not on Pinterest, you should be. It’s one of the most powerful tools for business, particularly those in visually-driven industries. Think of it as an image-led search engine…

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Using AI to elevate creativity in marketing.

Artificial intelligence is a topic that almost every marketer has undoubtedly thought about over the last few years. While some have worried that AI will take their jobs, others have completely…

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2024 Interiors Trends.

The interiors world is constantly evolving, from popular colours to trending textures and furniture styles. Throughout 2024 we have seen the rise of several trends…

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Does influencer marketing actually work?

The short answer is yes… as long as it’s the right fit! There’s no denying that over the past few years, influencer collaborations have become an increasingly important part of…

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Step into a new era of performance on Pinterest!

Attention interiors brands! Pinterest is shaking up the digital world with a suite of new features that streamline the journey from inspiration to action for the modern marketing and…

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Why do you need SEO?

You spend a lot of time and money building the perfect website for your brand but if you don’t have an ongoing SEO plan in place for adding content…

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Let’s Talk Social Metrics.

Adam Mosseri, Head of Instagram, recently posted a thread explaining that ‘follower counts matter less than view and like counts. If you actually want to get a sense for how…

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new client: Tile of Spain.

We are thrilled to announce that we are now working with the renowned Tile of Spain on their UK PR campaign. Representing 125 ceramic tile manufacturers, the brand promotes the incredible quality, innovation…

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How Instagram Ranks Feed Posts In 2023.

Welcome to the world of Instagram, where influencers and memes combine with your friends’ stories and sponsored brand ads…

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new client: earthborn.

We are delighted to be working with breathable and eco-friendly paint brand, Earthborn, on their PR campaign. 

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