Why is affiliate marketing useful for interiors brands?
With the affiliate market predicted to increase by 63% in the next four years, it is slowly but surely becoming a key area for brands to focus on, specifically in the interiors sector.
Insider Intelligence/eMarketer predicts that home and garden is the fastest-growing industry in affiliate marketing, with its growth rate being as large as 209% year on year! Since products for the home generally have longer purchase journeys, this makes a lot of sense. Genuine, authentic reviews made through an affiliate marketing scheme can be the final element that tips a buyer over the edge to make a purchase, rather than not.
Not only is affiliate marketing ideal for targeting potential buyers who are further down the funnel, but it’s also great for general brand awareness. Creators or influencers can provide huge reach to new audiences, and even better yet, choosing the right affiliate to work with will mean their audience is likely already interested in the type of products that your brand sells.
This type of strategy is proven to be effective too. Research by Rakuten suggests that 88% of consumers say that they’ve decided to purchase an item based on what they saw from an influencer. Working with affiliates also provides good ROI, as affiliates are naturally more encouraged to sell when they know they are making money off the back of purchases.
Our success
We ran an affiliate PR campaign in early 2024 for our client, Cocoon, securing high-value review features online and working with affiliate partners. In total, our campaign generated over £90k in sales for the brand.
Does your business need help with affiliate marketing? Get in touch with us to find out how we can help you!