Targeting the right audience on social media is one of the most critical elements of a successful marketing campaign. With so many tools at our disposal, it can be tempting to let Meta’s algorithms do the work for you.
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Interiors Marketing
If you’re an interiors business and you’re not on Pinterest, you should be. It’s one of the most powerful tools for business, particularly those in visually-driven industries. Think of it as an image-led search engine…
Artificial intelligence is a topic that almost every marketer has undoubtedly thought about over the last few years. While some have worried that AI will take their jobs, others have completely…
With the affiliate market predicted to increase by 63% in the next four years, it is slowly but surely becoming a key area for brands to focus on, specifically in the interiors sector…
Hashtags on Instagram are more than just a trendy add-on to your captions. They're the secret sauce that helps people discover your content. But with so many options, how do you…
In today’s competitive landscape, establishing a strong brand presence is paramount to success…
Attention interiors brands! Pinterest is shaking up the digital world with a suite of new features that streamline the journey from inspiration to action for the modern marketing and…
Social media is often misunderstood. It’s commonly thought of as just another sales tool. And yes, it can boost sales…
You spend a lot of time and money building the perfect website for your brand but if you don’t have an ongoing SEO plan in place for adding content…
Adam Mosseri, Head of Instagram, recently posted a thread explaining that ‘follower counts matter less than view and like counts. If you actually want to get a sense for how…
Over the past decade, social media has rapidly grown in importance with over 84% of the UK population on…
You may have seen our other blog post that covers how Instagram ranks feed content. Well, now we’re back to cover Stories & Reels, so let’s dive right in!
Welcome to the world of Instagram, where influencers and memes combine with your friends’ stories and sponsored brand ads…
We are sure you have all heard about using influencers to promote new products and brands (if not where…
Do you think your audience is too old for TikTok? Or don’t think your interiors business would work on the platform? You might want to think again…
Since launching in August 2020, Instagram Reels has become the go-to place for inspiring short-form video. From DIY home makeovers and effortlessly co-ordinated…
Pinterest has been on our radar for a while now and is coming further to the forefront of what we see as one of the biggest growth channels…
From ‘me-centric’ to ‘we-centric’ – The power of the personal.
One of the few industries to thrive throughout the pandemic, the e-commerce sector grew much faster than anticipated, with 2020 shouldering a decade’s worth of behaviour change. The pandemic saw a shift in consumer behaviour with four in five consumers worldwide purchasing goods online in 2020.
This increase in digital shopping has meant that social media platforms are more powerful than ever before. From 2019-2021 the global digital population grew by 17.3% to 4.66 billion active users worldwide. With this increase in active users, how you portray your business is more important than ever before.
The rise of authentic content
Gone are the days of polished content. Instead, we’ve seen a real increase in the positive response to authentic content. Consumers are more interested in ‘we-centric’ messaging rather than ‘me-centric’; by this we mean they are more keen on seeing less influencer and ‘ad’ content, and more genuine customer content. By increasing your authentic content, customers are more inclined to trust your brand and what you’re selling.
Create shareable, interactive content
A recent study has shown that 75% of people would be receptive to brand participation. People like to feel like they matter, and so creating interactive content, such as polls, that value their vote will make them feel involved. This is a great way to drive engagement and increase click-throughs whilst also providing more opportunities to educate your audience about who you are.
Perfect your tone of voice
Your customers are humans, not robots, and so you should speak to them as such. Your tone of voice needs to be honest, real and take a human tone. Talk about the latest hit TV series, the weather… anything, just get your audience talking! What’s more, if you create a writing style and stick with it, your audience will begin to recognise it and associate it with your brand.
Introduce subculture content
What’s a subculture we hear you asking? Essentially, a subculture is a subset of an overall culture – a group of like-minded people with similar interests, beliefs or values. It’s important to find out what your brand’s subcultures are and then tap into them. So, for example, if you owned a kids clothing company, one of your subcultures could be mums with pre-school children, therefore you would want to create content that speaks specifically to this subculture. It’s essentially all about optimising your content for a specific audience in the hope it will result in deeper engagement.
If you need help rethinking your social strategy or would like to know more, get in touch with us today.
If you’re a business today, chances are that you’ll have a presence on social media in some way. No matter what size your business is, or what type of service you run or product…
The short answer is yes… as long as it’s the right fit! There’s no denying that over the past few years, influencer collaborations have become an increasingly important part of…