Using AI to elevate creativity in marketing.
Expanding the height of images for use on social media, through the use of AI
Artificial intelligence is a topic that almost every marketer has undoubtedly thought about over the last few years. While some have worried that AI will take their jobs, others have completely dismissed its growth. However, we take a slightly different approach.
Striking the right balance
Sprout Social predicts that AI-driven marketing will drive 45% of the global economy by 2030, so it would be inevitable that those not using it will fall behind the curve. However, we’ve all seen the miscalculated attempts at using artificial intelligence. Whether it’s too many fingers on a hand, an unruly chatbot or unchecked predictive content, all are bad for brand reputation.
To avoid mishaps like this, brands should never solely rely on AI but instead, use it to elevate their creativity.
Improving efficiency
At ITWR we’re embracing the use of AI when it’s useful to us and will save us time to do other tasks, such as the examples above / below, where we’ve used AI to extend images / remove props to use within our social content (a task that would have taken ages to do previously but is much easier with the use of AI!). As you can see from the examples, some areas aren't perfect and need to be tweaked, but using AI can provide a great starting point. When AI is used correctly, and in moderation, powerful marketing can happen.
Expanding the width of images for use on social media, through the use of AI
Removing props from images, through the use of AI
As marketers, getting bogged down in data handling and interpretation is something we’ve all experienced and likely dread. Through automation, AI can reduce time and effort spent doing daily tasks and with platforms such as Meta leaning more into AI than ever before, it’s become easier too.
Instead of manually collecting data, responding to standard queries, or making changes to paid campaigns, AI can optimise all of this automatically, giving creative marketers more time to be just that, creative. Not only this but the speed at which AI can collect, analyse and interpret data can power us to predict future trends. Using AI in this way will set brands up as leaders in their industry.
AI won’t replace marketers. Marketers not using AI will be replaced by marketers using AI.
Using artificial intelligence alone would be a risky move for brands. While systems mature, it’s always best to triple-check anything that AI produces to make sure it’s up to scratch and won’t potentially embarrass your brand. However, letting ‘AI fails’ scare your brand into avoiding it entirely could also be risky.
With AI allowing improvements in human efficiency, brands not using it might find that their competitors are moving much quicker than them. Whether that’s predicting a trend before you even caught wind of it, or creating a better customer experience and therefore winning a larger share of the market, the possibilities are endless.
As an agency, we’re welcoming the introduction of certain AI-driven processes, while proceeding with caution with others. We’re finding what works for us first, before going full-steam ahead with our clients. Working in this way means we can provide tried and tested recommendations to our clients that we know work within the interiors sector.
Are you looking to improve your marketing? Get in touch with us to find out more!