EGC: Your Brand’s Secret Weapon!
Employee Generated Content (EGC) has become more prevalent on social media and other forms of marketing. It’s a great way to showcase what a brand offers and give a sneak peek behind the scenes.
It’s an authentic way to provide a genuine view of a company, which resonates more with audiences than just showing corporate-generated content.
Authenticity is key in today’s social media mix – as a consumer, we want to trust in a brand and seeing this kind of content allows us to engage at a deeper level.
If you’re a brand selling homeware with an amazing customer service team, why not show them off and let people hear directly from the team? Or you might be a lighting designer working on an amazing new installation, why not interview the team carrying out the work and show what a brilliant job they’re doing?
EGC helps to humanise a brand and is a great way of producing content without the need for high production costs. People are tired of being sold to and need more from a brand. By turning to your employees you will realise that you have homegrown brand ambassadors and in-house content creators all at your fingertips!
If customers see a strong team from the outside, they’re more likely to invest in you as a brand.
If you need a hand getting your story across, whether that be via helping on the strategy or shooting of EGC or general content, we can assist with strategy or the full management of your campaigns.
Want to up your social media game? Get in touch!