peruvian collection launch.
what we did.
As part of our work with Sofas & Stuff to introduce their inspiring and limited-edition Peruvian collection, we had a brief to invite top-tier journalists to an exclusive launch. This event consisted of a talk with the CEO of Sofas & Stuff, Andrew Cussins and Polly Leonard, the Editor of Selvedge Magazine to unveil the range.
We wanted to ensure that all of the brand’s key media were attending, so we created a media list of all the major UK interior titles including consumer, national and regional press.
the results.
We secured attendees from The Times, The Evening Standard as well as The World of Interiors and Country & Townhouse.
Through this we achieved a superior amount of coverage across a range of key publications.
the event was a great success.
We attended the event with key media, briefed journalists on the new designs as well as organised a photographer to attend and capture the night.
beautiful press packs were prepared for the journalists to take away with them…
some of the key pr coverage achieved from the event…
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