social media that moves interiors brands forward.
Social media has become one of the most influential marketing channels for interiors brands.
It's where homeowners discover ideas, compare products, plan renovations and make purchasing decisions. From a kitchen they're saving on Pinterest to a sofa they've spotted on Instagram or a renovation they've watched unfold on TikTok, social media now plays a role throughout the customer journey.
Success isn't about posting more content.
It's about creating the right content, for the right audience, at the right time.
For over 30 years, we've helped interiors and lifestyle brands build stronger connections with their audiences through strategic campaigns that combine creativity, data and industry expertise.
Whether we're managing your channels, delivering paid advertising, developing creator campaigns or supporting your in-house team, everything starts with strategy and that’s where we come in.
strategy first. always.
The platforms will change.
Algorithms will evolve.
New features will appear.
What doesn't change is the importance of having a clear strategy.
Social media shouldn't exist as a standalone activity. It should support your wider marketing objectives and every piece of content should have a purpose.
Before we create content or launch campaigns, we look at the bigger picture.
Who are you trying to reach?
What content genuinely interests them?
What role should social media play within your wider marketing strategy?
How can organic social, paid advertising and creator content work together?
By answering these questions first, we create campaigns that combine strategic thinking, creativity and performance, delivering results that last far beyond a single post.
built around your audience.
No two interiors brands are the same, but after more than 30 years working exclusively in the sector, we understand what influences purchasing decisions and how different audiences engage with content.
Whether you're marketing luxury kitchens, handmade furniture, flooring, paint or bathrooms, we build social media strategies around your products, your customers and your commercial objectives, not generic templates or content calendars.
content that earns attention.
The quality of your content has never mattered more.
Our in-house creative team produces photography, video, creator content and AI-generated assets designed specifically for social media, ensuring every campaign feels authentic, engaging and aligned with your brand.
Whether we're capturing beautifully styled interiors, documenting a renovation, producing creator-led content or developing AI-enhanced creative, every asset is created with performance in mind.
creators that tell your story.
Creator marketing has become one of the most effective ways for interiors brands to build trust.
But successful creator campaigns aren't about choosing the biggest names.
They're about finding the right people to tell the right story.
Through FOUND by itwr, we develop campaign concepts before carefully matching brands with creators who genuinely connect with their audience, creating content that feels authentic and delivers results long after the campaign has finished.
social media built for today's search.
People don't just search on Google anymore.
They're discovering brands through Instagram, Pinterest, TikTok and increasingly through AI-powered search platforms.
The content you create today influences how your brand is discovered tomorrow.
That's why our approach goes beyond simply managing social media.
We create content designed to increase visibility, build authority and strengthen your brand across every platform where potential customers are searching for inspiration.
How we can help.
Every brand is different, which is why we tailor our support to your objectives, your team and your budget. Whether you need a fully outsourced social media partner or specialist support alongside your in-house marketing team, we'll build the right solution for you.
We offer:
Social media strategy
Social media audits
Organic social media management
Paid social advertising
Creator marketing campaigns
Campaign planning
Community management
Photography & video production
AI-enhanced creative
Performance reporting & insights
let's create something worth talking about.
Whether you're looking for ongoing social media management, support launching a new collection or a strategic partner to help grow your brand, we'd love to hear about your plans.
Let's create campaigns that don't just fill feeds, they move your business forward.