From ‘me-centric’ to ‘we-centric’ – The power of the personal.

From ‘me-centric’ to ‘we-centric’ – The power of the personal.

One of the few industries to thrive throughout the pandemic, the e-commerce sector grew much faster than anticipated, with 2020 shouldering a decade’s worth of behaviour change. The pandemic saw a shift in consumer behaviour with four in five consumers worldwide purchasing goods online in 2020.

This increase in digital shopping has meant that social media platforms are more powerful than ever before. From 2019-2021 the global digital population grew by 17.3% to 4.66 billion active users worldwide. With this increase in active users, how you portray your business is more important than ever before.

The rise of authentic content

Gone are the days of polished content. Instead, we’ve seen a real increase in the positive response to authentic content. Consumers are more interested in ‘we-centric’ messaging rather than ‘me-centric’; by this we mean they are more keen on seeing less influencer and ‘ad’ content, and more genuine customer content. By increasing your authentic content, customers are more inclined to trust your brand and what you’re selling.

Create shareable, interactive content

A recent study has shown that 75% of people would be receptive to brand participation. People like to feel like they matter, and so creating interactive content, such as polls, that value their vote will make them feel involved. This is a great way to drive engagement and increase click-throughs whilst also providing more opportunities to educate your audience about who you are.

Perfect your tone of voice

Your customers are humans, not robots, and so you should speak to them as such. Your tone of voice needs to be honest, real and take a human tone. Talk about the latest hit TV series, the weather… anything, just get your audience talking! What’s more, if you create a writing style and stick with it, your audience will begin to recognise it and associate it with your brand.

Introduce subculture content

What’s a subculture we hear you asking? Essentially, a subculture is a subset of an overall culture – a group of like-minded people with similar interests, beliefs or values. It’s important to find out what your brand’s subcultures are and then tap into them. So, for example, if you owned a kids clothing company, one of your subcultures could be mums with pre-school children, therefore you would want to create content that speaks specifically to this subculture. It’s essentially all about optimising your content for a specific audience in the hope it will result in deeper engagement.

If you need help rethinking your social strategy or would like to know more, get in touch with us today.

LDF 2017: OUR TOP PICKS AT DESIGN FRONTIERS, THE V&A AND FOCUS…

LDF 2017: OUR TOP PICKS AT DESIGN FRONTIERS, THE V&A AND FOCUS…

London Design Festival is a must-see if you’re keen to get your creative juices flowing… from textiles to installations there is plenty to see! And so, on one cloudy Tuesday we ventured up to London and explored the latest trends and creations of the design world! Read on to find out our top picks…

Set in the sumptuous surroundings of the majestic Somerset House was Design Frontiers, filled to the brim with the latest innovations and designs from the creative minds of the world. Our favourite has to be Danish manufacturer Kvadrat’s textile display, featuring the work by 19 different designers on their reinterpretation of Kvadrat’s Canvas material. From curved shelves, to textured cacti and a Lion Dance Costume by New York-based studio Chen Chen and Kai Williams, this exhibition truly was worth a visit.

In honour of London Design Festival, the V&A unveiled a whole host of installations. Among them was a collection of ice-skating shelters, designed by Vancover-based architects Patkau Architects and built by Isokon Plus. With temperatures dropping as low as minus 40°C and with Canada’s winters lasting up to six months, Patkau Architects were invited to design a warming hut as a shelter for ice-skaters through the winter months. Each shelter accommodates three to four people and due to the flexibility to the plywood resembles a group of people huddling from the wind! Whatever the motives behind it, we absolutely love it!

Last but not least, Flynn Talbot’s Reflection Room at the V&A had to make our list of top picks! Lit up with vibrant blue and orange lights, as you step into the 35-metre-long gallery you are immersed head first into a complete colour experience. With one end of the gallery lit up with bright orange lighting tubes, and the opposite end covered in blue, the vaulted gallery is transformed into a gradient of colour through the use of reflective black panels adorning the gallery’s walls. Although the space was busy with design and art lovers alike, you truly are immersed into a peaceful and reflective piece of art are a must see!

Keep an eye out for our other LDF round-up blogs!