AI content is a game changer for interiors brands.

AI content is no longer a future concept. It’s here, it’s evolving fast and it’s already transforming how interiors brands think about creativity, budgets and content production.

At In The White Room, we’re leading the way with AI in interiors marketing content, not as a replacement for traditional photography and video, but as a powerful extension of it.

Why AI is a game-changer for interiors brands

Interiors marketing has always relied on strong visuals. Beautiful lifestyle imagery, considered room sets and product storytelling are essential for building brand recognition and inspiring customers.

The challenge is that demand for content has never been higher, while budgets are often tighter. Brands need more assets, in more formats, across more platforms, without compromising on quality or brand perception.

This is where AI comes in.

AI opens the door to bigger creative thinking without the big production budgets. Starting with just a single product or lifestyle image, we can create high-quality stills and engaging video, producing a wide range of content from one original asset. That means more variety, more flexibility and more control over how and where your brand shows up.

AI works best when paired with expertise

AI on its own isn’t the answer. The real magic happens when it’s guided by sharp creative direction, interiors knowledge and a deep understanding of your audience.

As interiors specialists, we ensure everything we create feels aspirational, authentic and on-brand. From true-to-life product representation to styling that reflects real consumer aspiration, our role is to direct the technology so the output enhances your brand rather than diluting it.

That’s why AI content created with us doesn’t feel generic or artificial. It feels considered, strategic and designed to perform.

Proven results, not just creative theory

We’ve been running more AI-led campaigns for our interiors clients recently and the results have been genuinely encouraging.

For example, a recent campaign for a client using AI-generated content achieved a click-through rate of 7.46%. By comparison, their other ads were sitting between 1.17% and 3.34%. The budget didn’t change, but the creative did. It’s a strong indicator of how this style of content can help brands stand out and drive higher engagement in crowded feeds.

What we can create with AI

AI allows us to expand the creative possibilities for interiors brands, including:

  • Lifestyle imagery

  • Engaging video content

  • Social-first assets

  • Campaign visuals

  • Product storytelling

All designed to work across organic social, paid media, digital campaigns and beyond.

Why work with us

Our approach to AI is grounded in real production experience and interiors expertise. Alongside our in-house AI designers, we offer:

  • A fully equipped studio

  • True-to-life product representation

  • Creative and interiors expertise

  • Fast, flexible and affordable production

By combining AI with traditional shoots, set building and creative direction, we ensure every asset looks exceptional and feels authentic to your brand.




AI is here. How will you use it?

With tighter budgets and growing content demands, AI is quickly becoming an essential part of every interiors marketing strategy. It’s a smarter way to do more, stand out creatively and shape how your brand is perceived.

AI is here.

The real question is how you choose to use it.

Interested in finding out more?

Let’s talk about how AI could work for your brand.

Call us on 01892 511867 or email hello@inthewhiteroom.com