We conceived and coordinated a unique press launch at the ICA Gallery London to present Panasonic's iconic new range of kitchen appliances. Displayed as exhibits in a specially curated exhibition, the concept celebrated the different cultural attitudes, lifestyle values and daily activities commonly associated with the British kitchen. As the first UK viewing of this design-led range, the pre and post event press campaign generated over £450k of press coverage.

the new products were displayed to fully integrate with contemporary art work commissioned by panasonic.

we generated a wealth of press coverage across high-end, design-led and lifestyle press.