social media natural stone collection launch campaign.
To promote the launch of Gemini Tiles’ Natural Stone collection, In The White Room implemented a digital brand awareness campaign across social media. The agency developed and produced two room set videos and three graphic enhanced GIFs that were posted and promoted to a targeted audience on Instagram, Twitter and Facebook alongside other boosted posts using still photography.
The overall reach of the Natural Stone campaign came to a successful total of 98,938 with a total of 21.4k video views over the six-week campaign period.
During the campaign the Gemini Tiles Facebook page likes increased by 50% whilst post engagements were up by 32% and video views by 17%. The specially produced video content reached over 25k people with over 8k views.
Tweet impressions increased by 138% and profile visits increased by 44%. The video content received over 72k impressions across Twitter.
