As leaders in bathroom design, we wanted to ensure Crosswater had a social media campaign that was as strong as its ongoing marketing strategies. From competitions to blogger collaborations, inspirational blogs posts and eye-catching graphics, our online objectives have successfully helped to promote the brand’s online visibility and presence within the bathroom and interiors industry, to well-known journalists, publications, retailers and potential customers.

Making headlines

We ensured Crosswater joined the April Fools’ hype with its very own ‘Digi-Tan’ prank. The hoax appeared in the number one position on the Mail Online’s ‘Funniest April Fools’ coming before brands such as Marmite, Sainsburys and Costa – and Radio 1 DJ Scott Mills also said he loved the idea on Twitter!

Visual Content

“Content with images gets 94% more views than those without.”
Jeff Bullas from Kissmetrics Blog

We make sure that Crosswater stands out from the crowd with graphics designed especially for social media to demonstrate their extensive product range and appeal to a variety of audiences.

There is no doubt the positive effect that bloggers and influencers have on a brand; a blog post or tweet can help to dramatically increase a brand’s follower numbers, traffic and sales instantaneously. We used our ongoing connections with top interiors bloggers to coordinate an online collaboration for Crosswater who set four bloggers the challenge of creating a unique styling post using Crosswater bathroom accessories. Each blogger produced a stunning blog post that was shared multiple times on social media using a specific hashtag to generate even further interaction surrounding the digital campaign.

Fun and inspirational blog posts are vital to developing a brand’s identity and enabling them to develop their online voice and expertise within their industry. Our blog posts for Crosswater offer on-trend advice and design tips to appeal to potential customers, whilst also using key search engine optimisation terms to increase visibility in Google’s UK’s SERPs (search engine results pages).

Created to develop brand awareness and Crosswater’s online visibility, targeted campaigns and brand collaborations such as competitions are a great way of increasing online interaction and interest on social media. We helped Crosswater team up with the UK’s number 1 beauty box BIRCHBOX for a Facebook competition which generated phenomenal interest!