Multinational electronics corporation, Panasonic required a series of dynamic and brand-focused lifestyle images to promote the launch of its range of small kitchen appliances. Trend-led room sets were created to appeal to the brand’s target audience, beautifully styled with complementary props and sympathetic lighting that resulted in aspirational visuals of the collection. The photography has been used by both Panasonic UK and House of Fraser’s online store to successfully entice customers into making a purchase.